Culinaria Dolce Vita

logotype / web design / 2007

Culinaria Dolce Vita - Gastronomic experience on demand for gourmets, school of cooking in PragueCulinaria Dolce Vita - Gastronomic experience on demand for gourmets, school of cooking in PragueCulinaria Dolce Vita - Gastronomic experience on demand for gourmets, school of cooking in Prague

Culinaria Dolce Vita - Gastronomic experience on demand for gourmets, school of cooking in Prague

Goal of the project

Design a logotype and create a website with emphasis on visitor's rich visual experience. The design should look lightweight, modern and credible, maximizing the conversion rate between visitors and customers.

Description of the solution

The logotype should represent exclusivity combined with tradition. The website was designed with a simple but intelligible site structure to present the rich visual content supplied by client. A special attention was paid to call to action phrases leading visitor to the registration form page.

My work on this project

I worked on this project as a freelancer. Started from scratch with a logotype designs. After one had been chosen and signed off by client I moved on to the web design and basic page templates using HTML, CSS and JavaScript with emphasis on schematics and validity of the code.